Our latest ABA Executive Benchmark explored multi-year fundraising efforts, endowments and capital campaigns.
Highlights from the survey include:
For almost all respondents, under 11% of their donors use multi-year pledges.
Multi-year pledges typically cover a period of 3 years.
The main advantage for securing multi-year gifts is to have more predictable and stable revenue for long-term planning.
The core challenge in securing multi-year pledges is that such gifts are not a cultural norm among donors, and donor hesitancy due to financial uncertainty.
Most survey respondents expect to draw less than 5% of their endowment this year.
Organizations seem confident in their ability to meet endowment campaign goals.
Increasing individual giving is by far the most important priority for most organizations in terms of their fundraising strategies for the next 3-5years followed by launching and planning capital campaigns.
Organizations anticipate fundraising challenges in achieveing their goals in the coming years due uncertain economic climate.