ENGAGing audiences During closure
In the midst of this unprecedented global pandemic shuttering arts organizations, Advisory Board for the Arts has gathered examples of innovative audience engagement and will use this space to offer guidance to organizations about how to build audience emotional connection while social distancing.
Seen a great example of audience engagement? Let us know and we can post it here.
Digital Engagement Example Library
In this section, you’ll find examples of different types of audience engagement used by arts organizations during this COVID-19 closure and reopening. Download a linked PDF version here
Content Innovation
The Stage
We highlight organizations which are offering performances in innovative ways, whether taken from the archives or through creative development of new work
Archives
The Digital Concert Hall by Berlin Philharmonic is waiving fees to view its archived materials, but continues to require registration to view past work
During lockdown, the Met hopes to brighten the lives of its audience members even while their stage is out of the spotlight with Nightly Met Opera Streams.
The Globe Theatre in London also has timed release and registration, and has also started "watch parties” with expert commentary and discussion
New Work
Wooly Mammoth is commissioning 10 minute plays (along with other organizations)
Beyond the Stage
Here we profile organizations that have engaged with audiences with artistic content beyond the stage, either focusing on the artistic creation process or the artists themselves.
About the Art
About Artists
Platform Innovation
These organizations have innovated their engagement platforms - both website and social media channels
Website
Museum at Home The Van Gogh museum reorganized its site around experiencing the museum from home
Be Well by Ballet Austin content beyond the arts that is related to its mission
Social
Goodman’s Quarantine Soundtrack - crowdsourced music on Twitter
Check out Roundhouse Theatre’s Accelerator Programme Social Takeovers on Twitter
Service Innovation
These organizations are meeting audience and community needs during closure - some that have existed before the crisis (such as education) and some that have arisen because of the crisis
Traditional Needs
Dutch National Ballet Daily Classes keep people coming back
COVID-Specific Needs
The Small Works Project with Mo Willems at the Kennedy Center - asking audiences to share small works to show how they make a big difference.
New Victory Arts Break deploying a range of artists and art forms
Atlanta Opera Masks and Gowns making gear for health workers